Website Promotion

Posted on November 16, 2009
Filed Under Ferramentas Úteis | Leave a Comment

Before spending time and money on promotion it is worth going through a short checklist to make sure that you are ready to promote the products and services you have selected or developed:

IS YOUR WEBSITE READY FOR VISITORS?

1. You have good products and services supported by good sales copy

2. Your website is easy to navigate and well laid out with an appealing design

3. It is clear to your visitors what the focus of your website is.

4. Your website hosting is stable and able to support the volume of visitors that your promotions will target

5. You are not anonymous and provide your visitors with disclosures that will give them confidence of your credibility:

- Your contact detail, including a physical location and telephone number is recommended

- A statement relating to the Privacy of information you request visitors to enter in forms on your site

- A statement relating to the security for transactions entered into on your site. If security is provided by third parties (like Paypal, for example) state this – it provides confidence that transactions will be carried out on secure servers.

6. Your webpages are complete with no “dead” links, and meta tags for keywords and descriptions placed for search engines.

Finally, are YOU ready?

Your attitude must be focused to success, the provision of service and support to your visitors – and committed to allocate the time required for promotional processes.

Let’s go then

MECHANISMS OF PROMOTION.

First of all – promotion is about exposure, not just selling.
What you are looking to do is expose your products and services (through the medium of your promotion) to the RIGHT audience.

The right audience are the prospective buyers of the products and services that you are promoting.

The more targeted your promotion – the better YOUR result.
The objective of your promotion, at the most basic level, is to get a viewer of your ad, banner, article, email – whatever…

to CLICK on a link

That link, may take the viewer (among other things) to:

- your website home page, or a webpage on your website

- sales copy for a product or service you earn commission from

- the signup page for a program you get a referral benefit from

- a subscription form for a newsletter, course or report (or this can be done direct via an email link to an autoresponder)

The BIG question of promotion, then – is how and where do you place YOUR links to expose them to your target audience?
There is no single promotional element that will provide for all your promotional needs.
A combination of methods must be used to create a balanced campaign that reaches prospective buyers over a range of different media.

You must also consider the “lifetime” of links that you place
- is it just there for an hour, a day – or sometimes only seconds as is the case with much email promotion, that is only a subject line away from the delete button.

The longer that your link remains, the greater the exposure potential.

Perhaps one of the most effective means of wide exposure is to write articles and adds for targeted visitors.

If you want to place ads that you can enhance with various advanced options the A Formula is definitely the place to start.

You can visit the A Formula – and see for yourself!

Formula Make Money Online

YOU CAN USE EMAIL PROMOTION TO

We believe that email marketing and promotion must be approached with care and responsibility. Resistance to unsolicited commercial email and spam is rising with the sheer volume that is flooding mailboxes.

If you don’t know what spam is go to any search engine and type “spam”

If you are serious about developing a long-term, successful business activity on the internet, being seen as a “spammer” will damage your reputation and credibility, and will inevitably lead to risks of other penalties as legislation is introduced in your various markets.

The solution, to avoid these risks, is to ensure that you use verifiable opt-in procedures when building your Mailing Lists.

Using professional services and/or software is also part of the efficiency path to success through automation.

- Subscribes and unsubscribes are automatic and immediate
- Follow-up sequences can be set up once and require little maintenance
- Don’t waste bandwidth on “bad” addresses and frequent bounces (you can verify and set remove conditions)
Offering free reports, courses, downloads or other value to your visitors is a proven method of increasing the subscribe rate to your newsletter or mailing list.
A targeted mailing list with responsive subscribers is the most valuable asset that you can develop for your promotional platform.

BUT, you must give value to your list and not just PROMOTE to them
- a mailing list gives you the opportunity to develop a relationship with your subscribers.
Don’t waste the long term benefit for a short term profit.

As discussed in a previous segment of this course, Autoresponders that allow you to set up a sequence of messages are a powerful promotional tool. Many purchase decisions are not made until the 4th or 5th message has been absorbed (and progressively reinforced) - just remember that at the point your promotional material (needs to) lead to a sale – YOU MUST MAKE A CALL TO ACTION.

If you don’t ultimately tell a viewer to “click here” or “buy now” it is most likely that they won’t.

To review and refresh your knowledge of the benefits of building YOUR opt-in list follow the link:
AWeber communications

Good luck with your website!

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